The Story

Where Does the Money Come From?

Literally every single entrepreneur is trying to make something out of nothing.  That’s the whole idea, after all.  And for almost every single collegiate entrepreneur, money is among the many nothings we are trying to build upon.

So where does the money come from?

This nifty little video by the Kauffman Foundation outlines how most startups get going:

As the video illustrates, more than half of all young companies get money from the founder’s savings or credit cards, and then the startup’s cash flow.

Now that crowdfunding sources, such as Kickstarter and Indiegogo, are legally allowed to fund business projects, we expect that crowdfunding will quickly find its way onto the list, especially among college students.

What are your thoughts? How did you fund your company?

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About Author

Nate started Yellow Box Studios, a digital advertising agency based in Chicago, in 2010 as a high school senior. He's graduated from the University of Illinois - Urbana Champaign with a degree in Creative Writing and is currently working on a Masters in advertising, also at the University of Illinois.