Author: Nate Hartmann

Why you need to focus on your UX

I’m in advertising.  I’ve run an agency for almost four years now.  I’ve worked with clients that range from your average mom-and-pop shop to international distributors and non-profits.  And through those experiences, my belief that the way you make users feel while they’re on your site is the key to your success has only been… Read More

Rock That Meeting

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You’ve been pushing your product or service pretty hard and you’ve finally landed a meeting with someone (or a group of someones) who want to give you money.  They either want to pay you to help you further develop your idea or they want to pay you to provide your services to them.  It’s one… Read More

So You Live Social Media

Running a digital advertising agency as a college student was pretty simple – my team and I grew up with the internet and ways to integrate it within customers’ businesses came naturally to us.  Often times, clients welcomed our age, feeling that since we were young we had a better grasp on the type of… Read More

Tell Your Customer’s Story, Not Your Own

As I’ve said in a few other articles, most businesses in any given industry are the same.  My company can get you set up on AdWords just as well as another, equally experienced digital advertising studio.  So what makes a company different? Quite simply, how it makes its customers feel. So why, then, are so… Read More

3 Fixable Bumps in the Road

It’s inevitable, really.  Everyone who starts a business reaches a point where things aren’t going perfectly.  And it’s hard to know whether or not that imperfection is temporary or permanent. I can’t count the number of times I’ve seen self-imposed ultimatums, always the result of that inevitable bump, come and go.  My freshman year alone,… Read More

How Sleep Can Mess You Up

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Advice, Startup Life

We’re all in school.  Among homework, class, running our business and what’s left of our social life, sleep doesn’t get much attention.  Personally, I’m happy if I hit 6 hours a night during the semester.  But apparently it’s bad for your body outside of the whole being tired thing (which I’m getting a little tired… Read More