Rock That Meeting

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You’ve been pushing your product or service pretty hard and you’ve finally landed a meeting with someone (or a group of someones) who want to give you money.  They either want to pay you to help you further develop your idea or they want to pay you to provide your services to them.  It’s one… Read More

The Handshake vs Push-a-Button Profile

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Advice, HR

Modern times have almost done away with meet-and-greet networking. It is exceptionally easy to go on professional networking sites and click to “connect” to someone you may or may not know. It takes care of the fear and the supposedly wasted-time going to meet others. It’s all about the quantity of people you know, right? Wrong. My friend and I… Read More

Tell Your Customer’s Story, Not Your Own

As I’ve said in a few other articles, most businesses in any given industry are the same.  My company can get you set up on AdWords just as well as another, equally experienced digital advertising studio.  So what makes a company different? Quite simply, how it makes its customers feel. So why, then, are so… Read More