everything

Why you need to focus on your UX

Category :

Advertising/Marketing

I’m in advertising.  I’ve run an agency for almost four years now.  I’ve worked with clients that range from your average mom-and-pop shop to international distributors and non-profits.  And through those experiences, my belief that the way you make users feel while they’re on your site is the key to your success has only been… Read More

Rock That Meeting

Category :

Advice

You’ve been pushing your product or service pretty hard and you’ve finally landed a meeting with someone (or a group of someones) who want to give you money.  They either want to pay you to help you further develop your idea or they want to pay you to provide your services to them.  It’s one… Read More

5 Reasons Why We Undervalue Ourselves and Our Companies

Category :

Advice

Regardless if you are male or female, executive or entrepreneur, every day you deal with your worst critic: yourself. Each day you have a little voice that taunts you about how you’re not worth the amount for the project you’re bidding on; or if you don’t lower your prices to an unsustainable level, you’ll never… Read More

The Top 10 Startup Mistakes

Category :

Legal Stuff

Below is just a short list of some of the most common (and easily avoidable) mistakes that entrepreneurs make when starting or taking over a business.  By no means is this an exhaustive list.  Rather, it is a starting point for you and your team as you consider next steps. Jumping into a business without… Read More

So You Live Social Media

Category :

Advertising/Marketing

Running a digital advertising agency as a college student was pretty simple – my team and I grew up with the internet and ways to integrate it within customers’ businesses came naturally to us.  Often times, clients welcomed our age, feeling that since we were young we had a better grasp on the type of… Read More

Networking Is Still King

Category :

Lessons Learned

In this age of the Internet, networking is still king. While a new school of thinking has come forth saying that these ways are dead and that you should focus solely and building your business, that simply isn’t true. The methods may have changed, but the importance is still there. Obviously, networking events, meet ups… Read More

The Handshake vs Push-a-Button Profile

Category :

Advice, HR

Modern times have almost done away with meet-and-greet networking. It is exceptionally easy to go on professional networking sites and click to “connect” to someone you may or may not know. It takes care of the fear and the supposedly wasted-time going to meet others. It’s all about the quantity of people you know, right? Wrong. My friend and I… Read More

Tell Your Customer’s Story, Not Your Own

Category :

Advertising/Marketing

As I’ve said in a few other articles, most businesses in any given industry are the same.  My company can get you set up on AdWords just as well as another, equally experienced digital advertising studio.  So what makes a company different? Quite simply, how it makes its customers feel. So why, then, are so… Read More